Mass Communication Through the Ages: An Evolution

Mass Communication Through the Ages: An Evolution offers a panoramic journey through the development of mass media—from the earliest forms of communication to the digital networks shaping today’s global discourse. Thoughtfully structured and rich in historical context, this textbook explores how societies have informed, persuaded, entertained, and connected across centuries.

Blending cultural analysis with technological milestones, the book traces the rise of major communication forms—books, newspapers, radio, film, television, digital media, video games, and beyond—while spotlighting their roles in shaping public thought and cultural identity. Each chapter reveals how technological change, commercial pressures, and shifting audience behaviors have influenced the media landscape.

Beyond history, the book dives into critical topics including media literacy, globalisation, advertising, public relations, media ethics, and regulatory frameworks. Special emphasis is given to the convergence of traditional and digital platforms, equipping readers to critically assess the complex media environment we inhabit today.

Written in an accessible tone and supported by a comprehensive table of contents, this book is ideal for students of journalism, communication, and media studies, as well as curious readers seeking a deeper understanding of the power of mass communication.

Whether you’re examining the influence of the printing press or the impact of social media algorithms, Mass Communication Through the Ages invites you to think critically about the messages we receive—and the systems that deliver them.