Marketing and Tourism in Travel Industry

This textbook offers a comprehensive and contemporary exploration of marketing within the dynamic world of travel and tourism. Blending academic insights with real-world applications, it equips readers with the tools to understand how tourism products are developed, marketed, and consumed in an increasingly digital and interconnected world.

Structured across thematic chapters, the book covers the foundations of tourism, customer behavior, strategic marketing, distribution channels, revenue management, and the evolving airline industry. Special attention is given to post-pandemic travel trends, digital transformation, and sustainability—all vital to navigating the future of tourism.

Case studies, industry data, and practical frameworks make this an essential guide for students, professionals, and aspiring marketers in the hospitality and tourism sectors. Whether you’re exploring market segmentation or learning how airlines price their services, this book bridges theory and practice with clarity and depth.

Ideal for academic coursework or professional reference, Marketing and Tourism in the Travel Industry is your gateway to understanding one of the world’s most resilient and inspiring industries.