Entrepreneurial Business Management

Entrepreneurial Business Management is a comprehensive guide designed to equip future entrepreneurs and business professionals with the practical knowledge and strategic thinking needed to launch, manage, and grow successful ventures in today’s dynamic global economy.

The book begins by exploring the global business environment and its impact on trade, innovation, and competition. It then moves into essential topics such as business analytics, organizational behavior, financial fundamentals, and marketing strategies—giving readers a well-rounded understanding of how modern businesses operate and thrive.

Chapters on leadership, decision-making, and team management provide insights into the human side of entrepreneurship, while sections on digital transformation and commercialization address the realities of operating in a technology-driven world. The book also reflects on recent global disruptions, such as the COVID-19 pandemic, examining their effects on business resilience and adaptation.

With real-world examples, practical frameworks, and discussion questions at the end of each chapter, this book is ideal for students, aspiring entrepreneurs, and early-stage business owners. Whether you’re building your first startup or sharpening your management skills, Entrepreneurial Business Management offers the tools to turn ideas into sustainable success.