Business Driven by Big Data

Business Driven by Big Data explores how data has become a powerful catalyst for innovation, strategy, and growth in today’s digital economy. This textbook provides a clear and practical introduction to the ways businesses are leveraging Big Data to drive decision-making, streamline operations, and unlock new market opportunities.

Structured to guide readers from foundational concepts to real-world applications, the book examines the integration of data science, business intelligence, and IT within modern organisations. Topics include the evolution of business management in a VUCA world, the role of NoSQL databases, security frameworks, and the impact of data-driven strategies on industries such as retail, entertainment, finance, and fashion.

Featuring case studies from companies like Netflix, Amazon, Uber, and Spotify, the book bridges theory with practice—offering insights into how global leaders use data to transform customer experiences and stay ahead of the curve. Each chapter includes exercises and summaries to reinforce key learnings.

Whether you’re a student, entrepreneur, or professional aiming to enhance your data literacy, Business Driven by Big Data equips you with the tools and understanding to thrive in a rapidly evolving, data-centric world.